Real Estate ROI’s from 100% – 500%*
ROI = (Revenue Generated – Marketing Investment) / (Marketing Investment)
This is a conservative figure based on historical data from digital campaigns in the real estate space which we’ve managed. These numbers are also campaign specific (i.e. focus on single closings), and do not factor in the LIFETIME VALUE of a new client for a realtor—which can be substantially higher, obviously, than the revenue generated from a single transaction. These figures are calculated with hard digital marketing data obtained through sources like Facebook and Google Analytics/Google Ads Manager. The formula includes comparing data on new inbound leads generated from a sustained marketing campaign with specific advertising costs, and the devil is in the details. A successful digital marketing campaign takes a lot of work to optimize—considering and perfecting each of the variables that go into that ROI equation, things like cost per click, conversion rates, click rates, close rates.