Good pictures. Good video. Everything is visual these days. Well, everything always has been visual, but now we have tech and bandwidth to capture and distribute visual media. Take pro photos. Learn how to do it yourself. Invest in equipment, or hire someone to do this for you. Something like 90% of buyers are looking for homes online, which means scrolling through hundreds of home listings at a time, and judging each one within milliseconds. This is based in large part on visual appeal alone. iPhone pictures with blown-out windows and crazy shadows don’t stand out. Today’s savvy consumer (who’s on Facebook and Instagram all day looking at high-quality photos) might dismiss your listing if it doesn’t pique their refined visual tastes.
Video. Huge. Viewership rates, engagement rates, click-through-rates, everything … all are higher with video content. Find a way to start incorporating video into your stuff online… your Facebook page, Instagram account, on your website, and attached to your listings. Learn how to do it yourself with available tech (a new iPhone for instance), or develop a relationship with a videographer. You don’t need to become an actor or a video producer, but again, consistent video content will engage your client base even more than mere words or still pictures.